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Sunday, October 18, 2015

Amazon Sues Thousand Plus Defendants Accused of Selling False Misleading Reviews

The suit filed in Washington Superior Court claims the unidentified defendants were selling reviews on online marketplace also Fiverr is said to be cooperating with Amazon.

Online retail giant Amazon is said that it will be suing over a thousand plus people it claims that they provide fake reviews on its website.

The claim, filed by the company on Friday, seeks to unmask One thousand one hundred fourteen defendants using the name "John Doe" to conceal their real identities, and force them to pay damages for the "manipulation and deception" of Amazon customers.

The defendants offer their false review service for as little as $5 (£3.25) on website promising of 5-star product reviews.

Amazon said the fake reviews were tarnishing the brand's reputation and will build false impact on its buyers. Earlier this year, the company sued a number of similar websites for offering similar fake review services.

The legal action says: "Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate."

It added that the defendants acted in the knowledge that Amazon - which described itself as "Earth's most customer-centric company" and detailed how it pioneered the system of customer reviews 20 years ago - does not allow paid for or fictional reviews.

Source: Internet News & Websites

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